Natrol Announces New Lineup of Magnesium Supplements

Natrol ® Expands Stress-Relief Offerings with New Lineup of Magnesium Supplements

Meeting consumer demand for quality magnesium products, the mood & stress supplement brand launches Magnesium Powder, Magnesium Night Powder, and Magnesium Citrate Gummies

SHERMAN OAKS, Calif. – December 12, 2023 Natrol®, a leading sleep, mood, and stress supplement brand, announces the launch of a new lineup of magnesium-based supplements: Magnesium Powder, Magnesium Night Powder, and Magnesium Citrate Gummies. Aligned with the growing demand for magnesium-based supplements*, Natrol’s new magnesium products are formulated to help calm the mind, relax the body, relieve occasional stress and better mood.

Magnesium has quickly gained traction as a mood and stress supplement, with the mineral becoming the second-highest search term on Amazon in this category*.

 “We are seeing more consumers than ever looking for holistic solutions and alternatives to help support mood,” said Gheisa Cruz, Vice President of Marketing at Natrol. “As a result, many are turning to magnesium for its calming and relaxing effects on the mind and body.”


Natrol’s New Magnesium Supplements

As an essential mineral, magnesium helps regulate a multitude of daily bodily processes. Natrol’s magnesium products provide a myriad of benefits, from supporting a better mood to muscle relaxation and nerve and bone health: 

  • Magnesium Powder:

    The new magnesium powder, which can be incorporated into any daily routine by simply mixing with water, works to support a calm mind and relaxed body to, in turn, support a healthy stress response (325 mg per serving).Adults, once a day, mix 1 rounded tablespoon with 6 oz of water, let it fizz, and then stir thoroughly.

  • Magnesium Night Powder:

    Natrol’s Magnesium Night Powder formula is designed to help users fall asleep faster and stay asleep longer (325 mg per serving). Adults, once a day, mix 1 rounded tablespoon with 6 oz of water, let it fizz, and then stir thoroughly.

  • Magnesium Citrate Gummies:

    These magnesium gummies help support a healthy stress response in adults with a relaxing, rejuvenating, and calming effect on the body and mind that can be used at any time of the day (165 mg per 2 gummy servings).Suggested Use: Take 2 gummies twice daily.

 “Magnesium is a vital mineral that supports overall health and well-being of our minds and bodies both day and night,” Cruz added. “These magnesium-based supplements help relieve occasional stress and support better mood.”

Like all Natrol gummies, the Magnesium Citrate Gummies are 100% drug-free, are made with no artificial flavors, sweeteners, preservatives, or synthetic dyes, and are non-GMO. Both the Magnesium Powder and Magnesium Night Powder are 100% drug-free and are made with no artificial sweeteners and preservatives, or synthetic dyes. Best of all, the brand’s new magnesium products address one of the biggest pain points for consumers regarding magnesium supplements, taste, by offering a delicious cherry flavor powder and raspberry flavor gummies.

The new Natrol Magnesium Powder and Magnesium Night Powder can be found in 16-ounce packages, and Magnesium Citrate Gummies can be found in 60-count packages online at and Amazon. To learn more about Natrol and its products, please visit and follow along with Natrol news on Facebook, Instagram, and TikTok



About Natrol LLC

Born from a passion for human wellness worldwide, Natrol is a leading manufacturer and distributor of high-quality, innovative products that support the health of its consumers to help promote the quality of everyday life. Founded in 1980, Natrol has evolved over the past four decades into one of the most recognized brands in the Vitamin, Mineral, and Supplement category. In the U.S., Natrol is a Sleep Solution authority and is the #1 brand of Melatonin.^ The brand develops high-quality supplements for five vital health areas – Sleep, Immunity, Brain Health, Mood & Stress, and Beauty. Natrol distributes domestically as well as internationally in over 40 countries. Visit for more information.

† These statements have not been evaluated by the Food and Drug Administration. These products are not intended to diagnose, treat, cure, or prevent any disease. This product is meant for occasional sleeplessness.

 ^Nielsen, xAOC, 52 weeks ending 10/28/23, Sleep Aid Supplements

 *Source: TABS, L52W w/e 12/31/22; AMZ Stackline 11.29.22c

Product Callout

Sleep is inherently related to your mood & stress.


Keep Reading



Soothing Night Sleep Aids | Sleep Aid without Melatonin

Natrol is launching ‘Soothing Night’, its first line of sleep aid supplements without melatonin. Learn more about Natrol’s Soothing Night products here



Natrol® Introduces Time Release Melatonin Gummies to Help Minimize Wakeups and Promote Sleep†

New Advanced Formula Designed to Deliver Initial Melatonin Release Followed by Phased Extended-Release Technology



Natrol® Introduces Quick Balance Mints™, Three Mood and Stress Supplements

On-the-go Calm, Energy and Happy mint supplements help promote fast relief in a discreet tin.