Privacy Policy

Your privacy is important to us. As part of our efforts to facilitate and make your experience with the Natrol LLC (“Natrol”) Website as user-friendly and enjoyable as possible, we may collect and use certain information you provide to us. This Privacy Policy addresses the collection, use, and disclosure of information that Natrol may gather during your use of the Website. UNLESS OTHERWISE DEFINED IN THIS PRIVACY POLICY, TERMS USED IN THIS PRIVACY POLICY HAVE THE SAME MEANINGS AS IN THE WEBSITE TERMS OF USE.

Please review the entire policy to learn the types of End User information Natrol gathers, how Natrol uses that End User information, what End User information is disclosed and to what third parties, and how Natrol safeguards your End User information.

Please also check back periodically as this Privacy Policy may change from time to time. We will notify you of any material changes by posting a notice and publishing the new Privacy Policy on the Website. The End User information Natrol gathers is and will be subject to the Privacy Policy in effect at the time the information is gathered. Should you have any questions or concerns at any time, please feel free to contact us.

This Privacy Policy applies only to the Natrol Website. This Privacy Policy does not apply to any websites managed, maintained, and/or hosted by third parties not directly affiliated with Natrol that you may visit, e.g., via a link provided through the Website or on a website maintained by any third party. Natrol does not control the privacy policies of other websites to which we may provide hyperlinks. We encourage you to learn more about the online privacy and data security policies of third party websites directly from such third parties, as their policies may differ from ours.

By submitting your information to us and by using the Website, Natrol will assume that you have read, understood, and consent to the Agreement, which includes this Privacy Policy, the Website Terms of Use, and all other applicable Natrol rules and policies. We also assume that you consent to Natrol’s use of your information as described in the Agreement. If you do not consent, do not access or use the Website.

I. Information Natrol Collects
A. Personal Information and Non-Identifying Information

We may ask you for personally identifiable information if, for example, you contact us requesting information or a demonstration of our services. This refers to information about you that can be used to contact or identify you (“Personal Information”). Personal Information includes, but is not limited to, your full name, email address, and any other information that could be used to personally identify you. Personal Information may also include payment information, account profile information, correspondence information, health information, technical information, online activity information, and marketing and communications information. For a full list of the categories of Personal Information that Natrol has collected through the Website in the last twelve (12) months, please see the Chart of Personal Data.

We also collect other information that you provide as part of registration and the administration and personalization of your account with us that does not identify you (“Non-Identifying Information”). Non-Identifying Information includes, but is not limited to, your zip code (on its own) and individual preferences. Certain Non-Identifying Information would be considered a part of your Personal Information if it were combined with other identifiers (for example, combining your zip code with your street address) in a way that enables you to be identified. But the same pieces of information are considered Non-Identifying Information when they are taken alone or combined only with other non-identifying information (for example, your gender only or your viewing preferences).

We use your Personal Information (in some cases, in conjunction with your Non-Identifying Information) mainly to provide the Website, facilitate and complete transactions for you, and respond to correspondence from you. We may also use your Personal Information to contact you with newsletters, marketing or promotional materials and other information that may be of interest to you. If you decide at any time that you no longer wish to receive such communications from us, please follow the unsubscribe instructions provided in any of the communications or update your account information.

We may also combine your Personal Information with Non-Identifying Information and aggregate it with information collected from other users to attempt to provide you with a better experience, to improve the quality and value of the Website, and to analyze and understand how the Website is used.

We may also collect your name/username and any content you provide if you choose to post a product review(s) to our Site.

By submitting a telephone number to Natrol you agree that a representative of Natrol, or a third party acting on Natrol's behalf, can contact you at the number you provide, potentially using automated technology (including texts/SMS messaging) or a pre-recorded message. Your consent is not an obligation to receive any of our products and/or services.

B. Usage Data

When you visit the Website, whether you are logged in or just browsing without logging in, our servers automatically record information that your browser sends whenever you visit a website. The information sent automatically by your browser is referred to as “Usage Data.” This Usage Data may include information such as the manufacturer and model of your device; your Internet Service Provider (ISP); your device’s Internet Protocol (“IP”) address (or other device identifier), browser type, and operating system; referring/exit pages; clickstream data; Website access times and dates, pages of the Website that you visit, the time spent on those pages, and information you search for on the Website; and other statistics.

We use this information for technical administration of the Website, including to monitor and analyze use of the Website, to increase the functionality and user-friendliness of the Website, and to better tailor the Website to End Users’ needs.

Usage Data may be non-identifying or it may be associated with you. Whenever we associate Usage Data with Personal Information, we will treat it as Personal Information.

II. Collection of Information

Natrol may use a number of different techniques and technologies to collect Personal Information, Non-Identifying Information, and Usage Data. For example, Natrol may use cookies, log files, clear gifs, pixel tags, embedded scripts, and/or other technology used to monitor your use of the Website.

A. Forms

We request certain information from you through the use of forms when you (a) register with the Website and/or (b) purchase products featured on the Website.

B. Cookies

As is regular practice on many websites, the Website uses cookies and other technologies to help us understand which parts of the Website are more popular and how much time users spend there. A cookie is a small amount of data that is sent to and stored on your device from our server. Cookies may, for example, allow a user to enter a password less frequently or remember a user’s preferences during an online session.

The Website uses cookies for certain business purposes. The Website may include first-party cookies (i.e., cookies that send data directly to Natrol and agents and contractors acting on behalf of Natrol, including cookies used to monitor, analyze, and administer the Website) and third-party cookies (i.e., cookies that send data to our contractors for their commercial use). The cookies on our Website may also track Internet activity across different websites. Since cookies are now used as industry standard, most devices automatically accept cookies, but you can usually change your device’s settings to decline them. If you prefer not to enable cookies, you may choose to disable them; however, please note that certain features on the Website will not be available to you once cookies are disabled. To review your cookie preferences, click on the “Cookie policy” hyperlink in the footer of the Website.

C. Usage Data

Usage Data are collected automatically by the Website’s servers and software. For example, because the Website automatically collects Usage Data for all End Users that visit the Website, your Website session will be tracked. You agree that we may collect and use technical data and related information, including technical information about your device, system and application software, and peripherals, to maintain and support the Website generally.

Additionally, in some of our email messages, Natrol may use a “click-through URL” linked to content on the Website. When an End User clicks onto one of these URLs, the End User will pass through our server before arriving at the destination Web page. Natrol tracks this click-through data to help us determine End User interest in certain subject matter and measure the effectiveness of these End User communications. You can avoid being tracked in this way by not clicking text or graphic links in emails from Natrol.

Finally, we may use clear gifs or pixel tags, which are tiny graphic images, in order: (i) to advise us of what parts of the Website End Users have visited, (ii) to measure the effectiveness of any searches End Users perform, and (iii) to enable us to send emails in a format that End Users can read and tell us whether such emails have been opened in order to ensure us that we are sending messages that are of interest to End Users.

D. Tracking

Some Web browsers may be configured to send Do Not Track signals to websites, or users may use similar mechanisms, to indicate a user’s preference that certain web technologies not be used to track the user’s online activity. If you are a California resident, you have the ability to opt-out of this tracking. For more information, see section below “California Privacy Rights.”

E. Public Communications

Please note that if you use any bulletin board, chat room, comment posting feature, or other public communication service, forum, or feature offered through the Website, or post any information available for viewing by other End Users, any of the information that you share will be visible to other End Users. The information that you make available can be read, used, and collected by other End Users to send you unsolicited messages outside of the Website. Natrol is not responsible for the manner in which the Personal Information that you decide to share will be used by other End Users.

III. Use and Sharing of Information by Natrol

The End User information that Natrol collects may be added to our databases and used for business purposes, including for marketing and promotional purposes, for a statistical analysis of End Users’ behavior, for product development, for content improvement, or to customize the content and layout of the Website. In addition, Natrol will, on occasion, send emails to you about the Website or third-party products. If you do not want to receive email from us, visit the “Opt Out” or “Unsubscribe” link at the bottom of any Natrol email to remove yourself from continued receipt of such email messages.

Natrol’s policy is not to share the End User information it collects with third parties other than as specified below, or where an End User expressly consents to our sharing of certain information with a third party. We may share End User information with third parties under the following circumstances:

A. Business Partners and Vendors

We may employ third party companies and individuals for any of the following: to facilitate the Website; to provide the Website or portions of the Website on our behalf; to perform related services, including without limitation, maintenance services, database management, fulfillment, web analytics, and improvement of the features or functionality; or to assist us in analyzing how the Website is being used.

Under certain circumstances, you may avoid having Natrol share your information with its business partners and vendors by not granting Natrol permission to share your information. Not granting Natrol permission to share your information with its business partners or vendors may limit your access to their services through the Website.

B. Promotions

From time to time, we may offer promotions through the Website that require a separate registration. By participating in such a promotion, you agree to the official rules for the promotion, which may require that you provide certain information. Information collected in connection with a promotion will be used consistently with the promotion’s official rules and this Privacy Policy.

C. Business Transfers

As we continue to develop our business, we may buy, sell, or share assets in connection with, for example, a merger, acquisition, reorganization, sale of assets, or bankruptcy. In such transactions, information about End Users generally is often a transferred business asset. In the event that Natrol itself or substantially all of Natrol’ assets are acquired, information about our End Users may be one of the transferred assets.

D. Compliance with Law and Protection of Natrol and Others

We may release End User information when we believe, in our sole discretion, that release is appropriate: to comply with the law, including but not limited to, in response to a subpoena served on Natrol; to enforce or apply the Agreement, including the Website Terms of Use and other applicable agreements, rules, and policies; to protect the rights, property, or safety of Natrol, our End Users, or others; or to prevent activity that we believe, in our sole discretion, may be or may become illegal, unethical, or legally actionable (including exchanging End User information with other companies and organizations for fraud protection).

E. Third Parties for Syndication of your Product Reviews

If you choose to post a review about our product(s), we may share the content of your review and/or name/username with third party websites where our products are sold. We may use third parties, such as Pixlee TurnTo, to syndicate your product review content. YOU AGREE THAT YOU SHALL NOT INCLUDE ANY PERSONAL INFORMATION IN YOUR REVIEW(S). “Personal Information” means any information relating to an identified or identifiable natural person; an identifiable natural person is one who can be identified, directly or in-directly, in particular reference to an identifier such as a name, an identification number, location data, an online identifier or to one or more factors specific to the physical, physiological, genetic, mental, economic, cultural or social identity of that natural person. The display name of the content author is not considered Personal Information.

F. Aggregate Site Use Information

We may release aggregate End User information (without revealing any Personal Information about you) to advertisers and other third parties in order to promote or describe use of the Website.

We will not use Personal Information we collected for materially different, unrelated, or incompatible purposes without providing you with notice and/or updating this Privacy Policy.

Where we disclose Personal Information for a purpose set forth herein, we enter a contract with the third party that describes the purpose and requires the third-party recipient to both keep that Personal Information confidential and not use it for any purpose except performing the contract.

We do not sell your Personal Information to third parties. However, note that our use of some third party analytics providers may be considered a “sale” under certain laws, and as such, we provide certain users with the ability to opt-out of this sale or sharing. For more information see “California Privacy Rights” section below. 

IV. International Transfer

By  accessing and using the Website, you acknowledge and agree that Natrol controls (and No Limits Interactive, Inc. operates) all parts of the Website from its offices in the United States of America and that the Website is intended for use by End Users located in the United States of America. Unless expressly stated to the contrary, Natrol makes no representation that the Website is appropriate or will be available for use in other locations.

If  you access the Website from outside the United States, you acknowledge and agree that your information may be transferred to and maintained on computers and servers located outside of your state, province, country, or other governmental jurisdiction where the privacy laws may not be as protective as those in your jurisdiction. Your consent to the Agreement followed by your submission of such information represents your agreement to the transfer of such information to the United States and the collection, use, and disclosure of your information in accordance with United States law and our Privacy Policy.

V. Changing or Deleting Your Information

All  End Users who have created an account on the Website may review, update, correct or delete the Personal Information in their registration profile by contacting us. If you completely delete all such information, then your account may become deactivated. We may retain an archived copy of your records as required by law or for legitimate business purposes.

VI. Security

We  employ administrative, physical, and electronic measures designed to protect your information from unauthorized access. For example, we use commercially reasonable security measures such as encryption, firewalls, and secure socket layers (SSL) to protect End User information.

Please  note that no security system is impenetrable. Accordingly, we do not guarantee the security of our databases, nor that information you supply won’t be intercepted while being transmitted to us over the Internet or other network. Any information you transmit to Natrol, you do at your own risk. We will make any legally required disclosures of any breach of the security, confidentiality, or integrity of your unencrypted electronically stored “personal data” (as defined in applicable state statutes on security breach notification) to you via email or conspicuous posting through the Website in the most expedient time possible and without unreasonable delay, as consistent with (i) the legitimate needs of law enforcement or (ii) any measures necessary to determine the scope of the breach and restore the reasonable integrity of the data system.

VII. Third Party Websites

By  accessing third party websites through our Website, you are consenting to the terms and privacy policies of those websites. We do not accept any responsibility or liability for their policies whatsoever as we have no control over them.

VIII. California Privacy Rights

If  you are a resident of California, you have the following rights under the California Consumer Privacy Act of 2018 as amended by the California Privacy Rights Act (collectively “CCPA”):

  • to know what categories of Personal Information about you we have collected and used, including how the Personal Information was collected;
  • to know what categories of Personal Information are being sold or disclosed and if it is being sold or disclosed to third parties and a list of categories of information that are sold, or, to know that your personal information has not been sold;
  • to opt out of the sale and/or sharing of your Personal Information, if applicable;
  • to access your Personal Information, including the right to download or transfer Personal Information collected during the previous 12 months;
  • to request that your Personal Information be deleted;
  • to request that your Personal Information be corrected;
  • to request that we limit our use of your sensitive personal information; and,
  • to equal service and equal price for goods or services even if you exercise your rights under the CCPA.
To learn more about your rights under the CCPA, please click here to visit our “California Privacy Rights” page. If you are a California resident, you may request to opt-out of the sale of, or sharing of for cross-context behavioral advertising, your personal information. Click here for more information.

We will not discriminate or retaliate against you for exercising any of your CCPA rights. Unless permitted by the CCPA, we will not:

  • Deny you goods or services.
  • Charge you different prices or rates for goods or services, including through granting discounts or other benefits, or imposing penalties.
  • Provide you a different level or quality of goods or services.
  • Suggest that you may receive a different price or rate for goods or services or a different level or quality of goods or services.

However, we may offer you certain financial incentives permitted by the CCPA that can result in different prices. Any permitted financial incentive we offer will reasonably relate to your personal information's value and contain written terms that describe the program's material aspects. Participation in a financial incentive program requires your prior opt in consent, which you may revoke at any time.

Note that if you decide to delete your personal information, you may lose out on targeted incentives that may save you money and/or provide you with free product(s). In order to keep these incentives, we must have access to your personal information provided as part of the product review program we offer. You can opt-in to these incentives by submitting a product review through our BazaarVoice service provider, however, if you request to have your personal information deleted via the methods listed above, you may no longer have access to this incentive.

We offer free products to its customers who choose to provide product reviews. Click here for more information on that opportunity.

We calculate the value of the offer and financial incentive by using the expenses related to the offer.

IX. Children’s Privacy

We are committed to protecting the privacy of children. End Users must be at least eighteen (18) years of age or older to access and use the Website. Any access to or use of the Website by anyone under the age of thirteen (13) is unauthorized, unlicensed, and in violation of the Agreement. By using the Website, you represent and warrant that you are eighteen (18) years of age or older and that you agree to and agree to abide by all of the terms and conditions of the Agreement. If Natrol believes that you are under the age of thirteen (13) or that you are not old enough to consent to and be legally bound by the Agreement, Natrol may, at any time, in its sole discretion, and with or without notice: (i) terminate your access to or use of the Website (or any portion, aspect, or feature of them), or (ii) delete any content or information that you have posted through the Website. Under no circumstances may anyone under age 13 use our Website. Parents or legal guardians of children under 13 cannot agree to these terms on their behalf.

X. Contacting Us

If you have any questions or complaints about this Privacy Policy, please contact us at:

Natrol, LLC
Attn: Legal Department
15233 Ventura Blvd., Suite 900
Sherman Oaks, CA 91403

XI. Accessibility Statement

We are committed to making sure that our Website is accessible to everyone. To access this Privacy Policy in an alternative form, please call us at (800) 262-8765 or contact us via For more information, please see our Accessibility Statement here.

Chart of Personal Data
(A) Identifiers

Examples: A real name, alias, postal address, unique personal identifier, online identifier, Internet Protocol address, email address, account name or other similar identifiers.

Sources of Information: We collect this information from our users, consumers, and business partners. We also generate identifiers internally.

Collected: Yes.

How We Share It: We share this data with our service providers and with business partners, including those to whom you instruct us to send this information.

(B) Personal information categories listed in the California Customer Records statute (Cal. Civ. Code • 1798.80(e))

Examples: A name, or description, address, telephone number, credit card number, or debit card number. Some personal information included in this category may overlap with other categories.

Sources of Information: We collect this information from our users, consumers, and business partners.

Collected: Yes.

How We Share It: We share this data with our service providers and with business partners, including those to whom you instruct us to send this information. .

(C) Commercial information

Examples: Records of products purchased, obtained, or considered, or other purchasing or consuming histories or tendencies.

Sources of Information: We collect this information from our users and consumers.

Collected: Yes.

How We Share It: We share this data with our service providers and with business partners, including those to whom you instruct us to send this information.

(D) Internet or other similar network activity

Examples: Browsing history, search history, information on a consumer’s interaction with a website, application, or advertisement.

Sources of Information: We collect this information from our users and consumers.

Collected: Yes.

How We Share It: We share this data with our service providers and with business partners, including those to whom you instruct us to send this information.

Effective Date: January 1, 2023