news

05/15/24

Natrol® Introduces Quick Balance Mints™, Three Mood and Stress Supplements

Natrol® Introduces Quick Balance Mints™, Three Mood and Stress Supplements

On-the-go Calm, Energy and Happy mint supplements help promote fast relief in a discreet tin

SHERMAN OAKS, Calif. – May 8, 2024 Natrol®, a leading sleep, mood and stress supplement brand^, is expanding its mood and stress portfolio with the launch of Quick Balance Mints™ in three mindful formulas: Calm, Energy and Happy. Easy and convenient to take on the go, Natrol’s Quick Balance Mints begin working in as little 30 minutes, providing quick support by helping promote calmness, relief of occasional stress or energy when needed.

The demands of everyday life can incite feelings of stress and exhaustion, leaving most consumers looking for solutions to help themselves quickly and in the moment. A recent consumer survey revealed that in response to stressful events, 53% of millennials and 57% of Gen X’ers say they actively take steps to manage their mental wellness in a positive way.* To meet this need, Natrol designed Quick Balance Mints as the brand’s first mint format mood and stress supplement, which comes in a discreet tin to grab and take on the go.

“Life happens, and when those unpredictable situations come out of left field, it can take a toll on our mental wellness, including mood and energy,” said Gheisa Cruz, Vice President of Marketing and Innovations at Natrol. “Quick Balance Mints are designed to help alleviate these unanticipated events with the goal of aiding users to get back to living their lives more presently. And because quick support is just as important as recovering discreetly, Quick Balance Mints provide an added element of privacy and ease, so you can jump back into the moment without anyone missing a beat.”

Natrol’s New Quick Support Mood & Stress Mint Supplements

Powered by fast-acting, clinically-studied ingredients and available in discreet tins that fit perfectly into a purse or pocket, Quick Balance Mints are easy and convenient to go with you anywhere.

Quick Balance Mints™ Calm

Sourced with Zembrin, an evidence-based botanical supplement extract that relieves occasional stress and promotes calmness. When taken daily, Calm can also promote concentration, cognitive flexibility, executive function and multi-tasking support (after 3 weeks of use). When you need support for multi-tasking, Calm can help you stay on track. Available in a flavorful raspberry lemonade flavor, adults take two tablets daily.

Quick Balance Mints™ Energy

Promotes increased mental energy when you need it as well as concentration. Energy’s key ingredient is caffeine sourced from green tea and is easy and convenient for life on the go. Provided in a tasty lemon green tea flavor, adults take two tablets as needed.

Quick Balance Mints™ Happy

Happy helps to support a healthy stress response and relieve occasional stress to help users stay on track. Containing saffron, Happy supports a positive outlook and improves irritability (after 4 weeks of daily use).Offered in a delicious orange mango saffron flavor, adults take two tablets daily.

 

“At the core of holistic health is mental wellbeing. Giving space to our mental health is integral to living overall happier, healthier and more present lives,” Cruz added. “Natrol’s Quick Balance Mints are there to support us through life’s unplanned moments, whether it’s helping to give back energy, alleviate feelings of occasional stress or simply giving ourselves a boost throughout life’s daily challenges.”

Natrol’s new Quick Balance Mints are non-GMO and sugar-free and can all be found in 30 tablet count tins online at Target and Amazon. To learn more about Natrol and its products, please visit www.natrol.com and follow along with Natrol news on Facebook, Twitter, Instagram and TikTok

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About Natrol LLC

Born from a passion to improve human wellness worldwide, Natrol is a leading manufacturer and distributor of high quality, innovative products that support the health of its consumers to help promote the quality of everyday life. Founded in 1980, Natrol has evolved over the past four decades into one of the most recognized brands in the Vitamin, Mineral and Supplement category. In the U.S., Natrol is a Sleep Solution authority and is the #1 brand of Melatonin.^ The brand develops high quality supplements for five vital health areas – Sleep, Immunity, Brain Health, Mood & Stress, and Beauty. Natrol distributes domestically as well as internationally in over 40 countries. Visit Natrol.com for more information.

† These statements have not been evaluated by the Food and Drug Administration. These products are not intended to diagnose, treat, cure, or prevent any disease.

^Nielsen, xAOC, 52 weeks ending 3/30/24, Sleep Aid Supplements

*Sources: Natrol Qualitative Exploratory Research Consumer Focus Groups, Jan 2023; Natrol Quant Study, June 2023 Material+

Mental Wellness Research Report, July 2023

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