About Us
Founded in 1980 by
Elliot Balbert as a
cosmetics company,
Natrol evolved over the past several decades into one of the most recognized name brands in the Vitamin, Mineral and Supplement category, helping to form what is now titled the “Nutraceuticals” industry. Nutraceuticals are food components - such as minerals, vitamins, amino acids, botanicals or dietary substances - intended to supplement the diet. Natrol is considered a pioneer in formulating dietary supplements to help support and maintain health and wellness.
Create quality, innovative products that deliver positive health outcomes to help enhance everyone’s quality of life.
Quality
Read our complete Commitment To Quality. We go to great lengths to ensure we are creating and distributing quality, innovative products that support the well-being of our consumers. To ensure our products contain safe and appropriate levels of dietary ingredients, as labeled, we follow an extensive and industry-leading quality assurance program with protocols in place at multiple points starting with the vetting of our raw materials and through the manufacturing process to ensure the finished products are safe to use and comply with Federal Drug Administration (FDA) rules and regulations, including Good Manufacturing Practices requirements (“GMPs”).
Innovation
We constantly push the frontiers of research to develop vitamins, minerals and supplements that deliver better outcomes for our consumers and improve the quality of their lives.
People
People make things happen at Natrol. Our employees provide high-quality products, identify cost-effective solutions, improve our processes, and support our communities. To support them, we foster an environment based on integrity, respect, and responsibility.
Customer Service
We focus on developing strong relationships with our customers and fostering a high-performing work environment with a strong commitment to customer service.
Cost Effectiveness
Natrol closely manages the costs of manufacturing our products as well as our purchased goods and services. By focusing on the right things and executing them the right way, we make the best use of our resources to deliver highest-quality products at an affordable price.