About Natrol

For over 35 years, Natrol has been a leading manufacturer of Vitamins, Minerals & Supplements and is dedicated to empowering consumers to “Own Your Health” with the help of our top-selling products, Melatonin, 5-HTP and Biotin. At the core of Natrol’s success is our unwavering focus on five strategic principles — Quality, People, Innovation, Customer Service, and Cost Effectiveness.

Quality

We define quality as delivering safe, effective, and trustworthy products that meet consumers’ expectations every time.  Our quality assurance program is extensive and industry leading. We perform rigorous quality checks throughout our process from exhaustive supplier qualification screening to the sourcing of the best ingredients. We have consistently achieved the highest “A” rating from the Natural Products Association.

Innovation

We constantly push the frontiers of research to develop vitamins, minerals and supplements that deliver better outcomes for our consumers and improve the quality of their lives.

People

People make things happen at Natrol.  Our employees provide high-quality products, identify cost-effective solutions, improve our processes, and support our communities. To support them, we foster an environment based on integrity, respect, and responsibility.

Customer Service

We focus on developing strong relationships with our customers and fostering a high-performing work environment with a strong commitment to customer service.

Cost Effectiveness

Natrol closely manages the costs of manufacturing our products as well as our purchased goods and services. By focusing on the right things and executing them the right way, we make the best use of our resources to deliver highest-quality products at an affordable price.