Natrol® was born from a passion to improve human wellness worldwide. We create quality, innovative products that deliver positive health outcomes to help enhance everyone’s quality of life. We have never wavered from our focus.
Founded in 1980 by Elliott Balbert as a cosmetics company, Natrol evolved over the past several decades into one of the most recognized name brands in the Vitamin, Mineral and Supplement category, helping to form what is now titled the “Nutraceuticals” industry. Nutraceuticals are food components—such as minerals, vitamins, amino acids, hormones, etc.—used for medicinal purposes. Natrol is considered a pioneer in formulating food into medicinal supplements for better health and wellness.
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