Privacy Policy

Last updated: May 19, 2014.

Natrol, which includes the Natrol family of brands, holds your privacy in highest regard. This notice describes our current privacy policy with regard to information we collect when you interact with (“Site”) or products and services contained therein.

By visiting, you are accepting the practices described in this Privacy Policy.

U.S.-EU Safe Harbor Privacy Statement

For personal information of employees, consumers, customers, investors, investigators, government officials and all parties that Natrol receives from the European Economic Area, Natrol has committed to handling such personal information in accordance with the Safe Harbor Principles. Natrol’s Safe Harbor certification can be found at

For more information, visit the U.S. Department of Commerce Website at

Personal Information

Personal Information means any information that may be used to identify an individual, including, but not limited to, first and last name, home or other physical address, telephone number, e-mail address, and credit card information.

In general, you can visit the Site without disclosing personal information. Registering for a Natrol account or making a purchase online requires some personal information for the transaction. We may also ask you for other optional information about your demographics (e.g. gender, age), interests and preferences. Natrol will use and store any such information that we collect from you to carry out your request and for our own internal marketing purposes.

We will not give, sell, or rent your personal information, including email address, or specific account activity to anyone for any reason without your prior consent except as required by law, and when we believe that disclosure is necessary to protect our rights, or to comply with a judicial proceeding, court order, or legal process served on our Site.

Our Site is not intended for or designed to attract individuals under the age of 18. We do not collect personally identifiable information from any person we actually know is an individual under the age of 18.

Aggregate Information

When you visit our website, we collect non-personal information about your visit. An Internet Protocol (IP) address is a number that is automatically assigned to your computer whenever you are surfing the web. We collect your IP address, browser type, domain name, and we log the length of time of your visit and the number of times you visit and purchase from us. We use this statistical information to gather aggregate demographic information about our visitors. We use it to personalize the information you see on our website and the emails sent out to opted-in customers.

Secure Ordering

Natrol uses Secured Sockets Layer (SSL) technology to ensure the privacy of your personal information. When you make an online purchase, our advanced security technology encrypts and scrambles your personal data, including your name, mailing address, e-mail addresses and credit card number, before they are sent to us, making it virtually impossible for anyone other than Natrol to read the data. To further protect your information, we utilize state of the art back-end systems and restrict employee access to your information. Unless specifically authorized by you, no outside party is able to access or receive any of your personal information.

Cookies and Other Tracking Technologies

Cookies are a mechanism to remember information about a visitor when he or she navigates from one web page to another. Our Site uses cookies to store session information, but do not hold any personal identifiable information. Disabling or rejecting cookies will prevent users from adding items to the cart and checking out.

The Site may also use a technology called "tracer tags, which are also referred to as "Clear GIFs" or "Web Beacons". This technology allows us to understand which pages you visit on the Site to help us optimize the Site for you and other visitors.

Privacy Preferences/Opt-Out

If you decide that you would like to opt-out from receiving e-newsletters from us, simply click on the unsubscribe link at the bottom of each email. Please note that you will continue to receive order confirmations and other notifications via email whenever you place an order.

You can also change or update your privacy preferences on the Site by sending an email to

Changes to Privacy Policy

The terms of this Privacy Policy may change from time to time. Whenever we change our privacy policy, we will change the "Last Updated" date at the top of this Privacy Policy. We encourage you to check this page periodically for any changes. Your continued use of the Site following the posting of changes to these terms will mean you accept those changes.

If Natrol changes how it uses a user's personally identifiable information, including email addresses, the user will be notified by email and he or she may opt-out at that time. However, if the user had elected to opt out of all communication with the Site, then he or she will not be contacted, nor will the personally identifiable information be used in this new manner.

Third Party Websites

Please note that you may have cookies placed on your computer by third party websites that refer you to the Site. Although we do not share your Personal Information with these third party websites, they may be able to link certain non-personally identifiable information we transfer to them with Personal Information they previously collected from you. Please review the privacy policies of each website you visit to better understand their privacy practices. Anytime you click on links to third party websites, you will be subject to the third parties' privacy policies.

While we support the protection of our customer's privacy on the Internet, Natrol expressly disclaims any and all liability for the actions of third parties, including but without limitation to actions relating to the use or disclosure of personal information by third parties.


This Privacy Policy and the practices of Natrol will be subject exclusively to the laws of the State of California within the United States. Natrol makes no representation that this Privacy Policy and our practices comply with the laws of any other country or jurisdiction. Visitors who use the Site and reside outside the United States do so on their own initiative and are responsible for compliance with local laws, if and to the extent that local laws are applicable. If you reside outside of the United States, by using our Site, you consent to the transfer, processing and use of your information outside your country.

Contact Us

If you have any questions about this Privacy Statement, the practices of our Site, or your dealings with our Site, contact us at

The personal information provided by you via general e-mail inquiries to Natrol, such as your e-mail address, is used to respond to your inquires in the ordinary course of business and is not shared with third parties. We may send you invitations to join our database. Please note that you may continue to receive materials while we are updating our lists.

To view educational material on consumer privacy, please see