Press Releases


MRI Performance and Maxim Magazine Hold Grueling Reality Competition in Pursuit of the Next 'Maximum Warrior'


LOS ANGELES, CA, OCTOBER 1, 2013 — MRI Performance the industry leader in innovative sports nutrition products – has teamed up with Maximum Warrior 4, a 10-week long reality contest that features ten of America’s top Military Special Operators in intense physical competition.


MRI’s Black Powder Ultra™ Levels Up to Become the Official Fuel for ‘Gam3rcon’


LOS ANGELES, CA, JULY 11, 2013 — MRI’s Black Powder Ultra™ – a nutrition supplement long appreciated by athletes but now also known as a champion gamer’s secret weapon to the survival of post-apocalyptic worlds and alien invasions – will be the official fuel for Gam3rCon, a premier gaming convention that celebrates the world of video games and interactive entertainment.


MRI Cycling Team Streak Continues with Redlands Classic


LOS ANGELES, CA, APRIL 4, 2013 — An elite group of cyclists – competing as MRI Endurance powered by Monster Media Racing – is one of the top professional teams participating in the invitation only 29th Redlands Bicycle Classic, with the first stage Time Trial beginning Thursday, April 4th, in Big Bear ending with a Road Race on April 7th. The event is considered one of the premier Cycling events for professional, amateur and disabled athletes in the US and it kicks off the 2013 USA Cycling National Racing Calendar.


Natrol's Family of Brands Has Surprises In Store for the 2013 Natural Products Expo West


LOS ANGELES, CA, MARCH 6, 2013 — Natrol, Inc., a global leader in the nutrition industry, and trusted manufacturer and marketer of superior quality vitamins and supplements, is having their largest presence ever at the 2013 Natural Products Expo West, the world’s largest premier tradeshow for the natural, organic, and healthy products industry held in Anaheim, California. This weekend, over 60,000 industry members will gather around Natrol's booth, #1504, to meet the Natrol team and sample some breakthrough products.


MRI Performance, Prolab and Natrol to Unveil Largest Presence Yet at the 2013 Arnold Sports Festival, the Largest Multi-Sport Event in the Country


LOS ANGELES, CA, FEBRUARY 25, 2013 — MRI Performance – the leader in innovative sports nutrition products – will be surrounded by more than 175,000 fitness enthusiasts and professional athletes at the Arnold Sports Festival this March, the largest multi-sport event in the country. Having attended for over 11 years, this year marks MRI's first as a major title sponsor.


Natrol, Inc. Revitalizes Hair Technology with NuHair® Foam, A Natural Solution for Male and Female Rejuventation


LOS ANGELES, CALI , FEBRUARY 20, 2013 — Natrol, Inc., a global leader in the nutrition industry and trusted manufacturer and marketer of superior quality supplements, has raised the bar for hair technology and created an alternate and innovative method to enhance hair rejuvenation among men and women with NuHair® FOAM. The product is hitting the marketplace following Natrol's tablet hair-rejuvenation product being named the #1 selling supplement for hair growth.


MRI Performance Athlete to Make a Difference at Buckley Air Force Base's Anticipated MMA Fight Night


LOS ANGELES, CA, FEBRUARY 6, 2013 — MRI Athlete and champion bodybuilder Charles Turner will appear at the Buckley Mixed Martial Arts (MMA) Fight Night, a live military industry event, on February 9, 2013 at Buckley Air Force Base in Aurora, Colorado. The event, which will raise money for The Wounded Warriors Project, continues a tradition of giving back for Natrol. For the last three years, the company has sent Performance care packages to various USA armed forces overseas.



Natrol Sponsors the 7th Annual Denim & Diamonds for Autism: Honoring Joe Mantegna and Steve Mauldin, Hosted by Act Today! (Autism Care and Treatment Today!)


ACT Today! Hosts 7th Annual Denim & Diamonds for Autism, November 3 in Malibu Honoring actor Joe Mantegna and TV executive Steve Mauldin.


Ellen Degeneres Selects Natrol Nutritional Supplements One of Her Top Five Bonus "12 Days of Giveaways"


Talk Show Host Encourages Audiences to Start the New Year on the Right Nutritional Path by Featuring Supplements such as Melatonin, AcaiBerry, and "Easy-C®."