Natrol.com

Press Releases

2016

NATROL, LLC APPOINTS ZIMMERMAN NEW CHIEF EXECUTIVE OFFICER

11/28/2016

Chatsworth, Calif. (Nov. 28, 2016) Natrol LLC, a leading U.S. manufacturer of vitamins and supplements, announced today the recent appointment in November of Tom Zimmerman as the company’s new Chief Executive Officer. With more than 20 years of experience in the vitamin, mineral, supplement and consumer packaged goods markets, Zimmerman is eager to continue Natrol’s focus on helping consumers be the healthiest they can be, at every stage in life.

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NATROL DEBUTS THREE NEW POWERHOUSE PRODUCTS AT 2016 EXPO WEST

03/10/2016

ANAHEIM, CA, MARCH 10, 2016 — Natrol, LLC, one of the nation's leading manufacturers of vitamins and supplements, is debuting three new products at Expo West including Natrol Skin, Hair & Nails, Natrol Biotin Plus and Natrol Extra Strength Turmeric. The products will be available for review and order at booth #1705, in the main hall at Expo West 2016. To celebrate the new introductions and highlight product benefits, Natrol will offer complementary, all-natural express manicures from 11 a.m. - 4 p.m. on Friday, March 11 and Saturday, March 12 to tradeshow attendees and media.

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2015

ALTERNATIVE OPTION TO MANAGING STRESS AND ANXIETY DURING THE HOLIDAYS

12/21/2015

Drug-Free Supplement Helps Brighten Mood by Promoting Calm and Relaxation

CHATSWORTH, Calif. (Dec. 21, 2015) —With the holiday season at its peak, consumers are encountering more stressors than usual. Family gatherings, holiday parties and an increase in financial spend are key triggers that can cause mood levels to become unbalanced during this time of year—and consumers may be looking for a drug-free alternative to help combat stress and brighten their mood.

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MELATONIN INDUSTRY LEADER EXPLAINS WHY YOU MIGHT FEEL LIKE A #ZOMBIE THE DAY AFTER HALLOWEEN

10/30/2015 

CHATSWORTH, Calif. (October 30, 2015) – The day after Halloween causes some Americans to wake up in zombie mode. With the ‘fall back’ time change landing on Nov. 1 this year, Natrol, a leading vitamin and supplement manufacturer can help prevent the zombie crossover and assist in balancing out the melatonin levels in the body with their industry leading melatonin products.

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NATROL CELEBRATES 35 YEARS OF BUSINESS IN NATURAL RETAIL AT 2015 NATURAL PRODUCTS EXPO EAST

09/16/2015

BALTIMORE, MD – September 16, 2015 – Natrol, LLC is celebrating 35 years in the natural supplement business and will sample some of their new and most popular products this year at booth #5730, in the main hall during all three days of Expo East.































































Natrol will be sampling some of their most popular products and top-sellers including Biotin and B-12, along with new products that debuted earlier in the year: Vitamin D 5,000IU, Probiotic Defense+, High Absorption Magnesium and High Absorption Zinc.

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NATROL JUICEFESTIV PACKED WITH 46 ORGANIC FRUITS AND VEGETABLES IS NOW AVAILABLE AT COSTCO AND SAM'S CLUB

09/15/2015

CHATSWORTH, Calif. – Sept. 15, 2015 – Natrol’s successful superfood product, JuiceFestiv, is now offered at Costco and Sam’s Club stores across the U.S. Natrol’s JuiceFestiv is a daily supplement duo that provides 46 organic fruits, vegetables, grains and greens plus antioxidants, probiotics and digestive enzymes, to provide daily nutrition anytime, anywhere in convenient capsules. It is certified organic by Oregon Tilth.

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2013

MRI Performance and Maxim Magazine Hold Grueling Reality Competition in Pursuit of the Next 'Maximum Warrior'

10/01/2013

LOS ANGELES, CA, OCTOBER 1, 2013 — MRI Performance the industry leader in innovative sports nutrition products – has teamed up with Maximum Warrior 4, a 10-week long reality contest that features ten of America’s top Military Special Operators in intense physical competition.

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MRI’s Black Powder Ultra™ Levels Up to Become the Official Fuel for ‘Gam3rcon’

07/11/2013

LOS ANGELES, CA, JULY 11, 2013 — MRI’s Black Powder Ultra™ – a nutrition supplement long appreciated by athletes but now also known as a champion gamer’s secret weapon to the survival of post-apocalyptic worlds and alien invasions – will be the official fuel for Gam3rCon, a premier gaming convention that celebrates the world of video games and interactive entertainment.

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MRI Cycling Team Streak Continues with Redlands Classic

04/04/2013

LOS ANGELES, CA, APRIL 4, 2013 — An elite group of cyclists – competing as MRI Endurance powered by Monster Media Racing – is one of the top professional teams participating in the invitation only 29th Redlands Bicycle Classic, with the first stage Time Trial beginning Thursday, April 4th, in Big Bear ending with a Road Race on April 7th. The event is considered one of the premier Cycling events for professional, amateur and disabled athletes in the US and it kicks off the 2013 USA Cycling National Racing Calendar.

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Natrol's Family of Brands Has Surprises In Store for the 2013 Natural Products Expo West

3/06/2013

LOS ANGELES, CA, MARCH 6, 2013 — Natrol, Inc., a global leader in the nutrition industry, and trusted manufacturer and marketer of superior quality vitamins and supplements, is having their largest presence ever at the 2013 Natural Products Expo West, the world’s largest premier tradeshow for the natural, organic, and healthy products industry held in Anaheim, California. This weekend, over 60,000 industry members will gather around Natrol's booth, #1504, to meet the Natrol team and sample some breakthrough products.

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MRI Performance, Prolab and Natrol to Unveil Largest Presence Yet at the 2013 Arnold Sports Festival, the Largest Multi-Sport Event in the Country

2/25/2013

LOS ANGELES, CA, FEBRUARY 25, 2013 — MRI Performance – the leader in innovative sports nutrition products – will be surrounded by more than 175,000 fitness enthusiasts and professional athletes at the Arnold Sports Festival this March, the largest multi-sport event in the country. Having attended for over 11 years, this year marks MRI's first as a major title sponsor.

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Natrol, Inc. Revitalizes Hair Technology with NuHair® Foam, A Natural Solution for Male and Female Rejuventation

2/20/2013

LOS ANGELES, CALI , FEBRUARY 20, 2013 — Natrol, Inc., a global leader in the nutrition industry and trusted manufacturer and marketer of superior quality supplements, has raised the bar for hair technology and created an alternate and innovative method to enhance hair rejuvenation among men and women with NuHair® FOAM. The product is hitting the marketplace following Natrol's tablet hair-rejuvenation product being named the #1 selling supplement for hair growth.

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MRI Performance Athlete to Make a Difference at Buckley Air Force Base's Anticipated MMA Fight Night

2/06/2013

LOS ANGELES, CA, FEBRUARY 6, 2013 — MRI Athlete and champion bodybuilder Charles Turner will appear at the Buckley Mixed Martial Arts (MMA) Fight Night, a live military industry event, on February 9, 2013 at Buckley Air Force Base in Aurora, Colorado. The event, which will raise money for The Wounded Warriors Project, continues a tradition of giving back for Natrol. For the last three years, the company has sent Performance care packages to various USA armed forces overseas.

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2012

Natrol Sponsors the 7th Annual Denim & Diamonds for Autism: Honoring Joe Mantegna and Steve Mauldin, Hosted by Act Today! (Autism Care and Treatment Today!)

6/13/2012

ACT Today! Hosts 7th Annual Denim & Diamonds for Autism, November 3 in Malibu Honoring actor Joe Mantegna and TV executive Steve Mauldin.

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Ellen Degeneres Selects Natrol Nutritional Supplements One of Her Top Five Bonus "12 Days of Giveaways"

1/6/2012

Talk Show Host Encourages Audiences to Start the New Year on the Right Nutritional Path by Featuring Supplements such as Melatonin, AcaiBerry, and "Easy-C®."

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