MRI Endurance Powered By Monster Media Racing to Debut with Diverse Champion Roster at the 29th Annual 4-Day Event
MRI Endurance cyclists Philip Tinstman (L) and Chris DeMarchi (R). (Photo: Business Wire)
LOS ANGELES, CA, APRIL 04, 2013 — An elite group of cyclists – competing as MRI Endurance powered by
Monster Media Racing – is one of the top professional teams
participating in the invitation only 29th Redlands Bicycle
Classic, with the first stage Time Trial beginning Thursday, April 4th,
in Big Bear ending with a Road Race on April 7th. The event is
considered one of the premier Cycling events for professional, amateur
and disabled athletes in the US and it kicks off the 2013 USA Cycling
National Racing Calendar.
MRI and PROLAB, both part of Natrol’s Family of Brands, were
recently major title sponsors of the 2013 Arnold Sports Festival, the
largest multi-sport event in the country. MRI’s latest endurance
products E02 Edge and E02 VMAX were popular highlights at the Festival,
and the MRI Cycling Team attributes these key products to helping them
achieve their peak performance during races. Recently, the team has been
on a high winning streak, with consistent victories at events including
the Red Trolley Criterium, Ontario Grand Prix Race, Rosena Ranch Race,
Merco Credit Union Cycling Classic, Surf City Cyclery Criterium, Ontario
Criterium, San Dimas Stage Race, and more.
MRI will be sending an 8-person team made up of United States and
Mexican road and track national champions and a Pan American Road Race
Champion. Chris DeMarchi and Philip Tinstman, both members
of the MRI Endurance Elite Masters Team, are leading the young squad of
Under 23 (U23) cyclists. This will be DeMarchi’s fourth time racing the
Redlands Bicycle Classic.
The other team members are: Jose Aguirre U23; Orlando Garibay U23;
Samuel Grove U23; Diego Sandoval U23; Dion Smith U23; and Cory Williams
“We have an excellent group of men on this team,” said DeMarchi, who has
been a professional cyclist for 23 years. “We’ve trained hard for this
prestigious event, and now we’re looking forward to racing and setting
the tone for our future competitions together. MRI Endurance, Masi,
Mercury Wheels, JLvelo, Cannondale and our other sponsors have been
incredibly supportive of the team and are such a large part our success.”
MRI Endurance powered by Monster Media Racing is one of many top men’s
pro teams expected to take over the Classic’s series of rigorous courses
set in Big Bear, Beaumont and Redlands. The classic concludes Sunday,
Schedule of Events:
• Thursday, April 4: Features time trials on the north shore of Big
Bear Lake. There will be a start/finish about 40 miles northeast of
downtown Redlands via Highway 330 and Highway 18.
• Friday, April 5: Features road racing in Beaumont and Cherry
Valley. There will be a start/finish about 15 miles east of downtown
Redlands via Interstate 10.
• Saturday, April 6: Features the criterium circuit. It will
be in downtown Redlands, and there will be 28 categories for public
• Sunday, April 7: Features the Sunset Road Race. It begins
downtown and will have twisting hillside climbs and descents. There are
nine laps for the women's 68.1-mile course, and 12 laps for the men's
For more information on MRI, please visit www.mri-performance.com.
For more information on PROLAB, please visit www.prolab.com.
For more information on Natrol, please visit www.natrol.com.
Medical Research Institute (MRI) was founded in 1997 to develop nutraceuticals that combine novel active ingredients with cutting edge delivery technology, to create the safest and most advanced performance products on the planet. MRI continues to push the limits of nutraceutical technology by providing exciting technology advancements in a growing number of product categories. MRI products only make it to the shelf if they have been shown to help alter human metabolism and affect positive transformations in body composition and athletic performance.
Most importantly, all MRI products hold high industry leading standards for quality and safety. Products are manufactured at audited facilities that adhere to the FDA’s Good Manufacturing Practices guidelines. All products pass tests for ingredient purity and integrity.
CW3PR for Natrol, Inc.
Jana Davidoff-Morrison, 323-476-1050