Natrol's Family of Brands Has Surprises In Store for the 2013 Natural Products Expo West

Nutrition Company to Unveil Newest Fast Dissolves with All-Natural Sweetener Xylitol


LOS ANGELES, CA, MARCH 6, 2013 — Natrol, Inc., a global leader in the nutrition industry, and trusted manufacturer and marketer of superior quality vitamins and supplements, is having their largest presence ever at the 2013 Natural Products Expo West, the world’s largest premier tradeshow for the natural, organic, and healthy products industry held in Anaheim, California. This weekend, over 60,000 industry members will gather around Natrol's booth, #1504, to meet the Natrol team and sample some breakthrough products.

Items being launched this year at the expo include: Natrol’s newest Fast Dissolve™ products: B-Complex, Caffeine, Digestive +, EnerG, Mood+, Vitamin B-12, Melatonin 5mg, Vitamin D3, 5-HTP, Advanced Melatonin Calm Sleep, Biotin, and Cranberry, helping to enhance energy, sleep, mood, and beauty. These tablets can be taken without water and dissolve thirty times faster than regular tablets.

Natrol’s latest Fast Dissolves™ have Xylitol, an all-natural sweetener recommended by health professionals worldwide, and popular amongst health industry enthusiasts. It is found in the fibers of fruits and vegetables, and is proven to have dental, medical, and nutritional benefits. Xylitol tastes like sugar, yet has 75% less carbohydrates and 40% fewer calories, which help to prevent obesity and diabetes. More information about the benefits of Xylitol can be found at

Booth attendees will also get to see a video reel that highlights all of the exciting consumer and media activities Natrol has been up to since last years' EXPO, including the recently premiered MRI Anime video that was a huge hit at the Arnold Sports Festival this past weekend.

“When you're attached to something that’s growing as quickly as Natrol, it’s fun, it’s not work,” comments Natrol’s General Manager, Richard Higara. “It's a great time to be at Natrol for many reasons, and we're excited to roll out this mentality at this year's EXPO.”

Natrol is making waves with their many products for every member of the family. They are one of the only companies to provide vitamins, supplements, and products for every possible need, including mood, sleep, energy, heart health, eye health, brain health, joint health, digestive health, weight management, women's health, men's health, immune health, beauty, and sports nutrition. Natrol's Family of Brands includes Natrol, MRI, PROLAB, NuHair, Shen Min, and Laci La Beau, all of which will have a presence at the EXPO.

The Natrol Family is already off to an exciting 2013 in the media, starting with a sponsorship of the the highly regarded "Gold Meets Golden" event in LA, where Hollywood and Music elite like Nicole Kidman, Keith Urban and Jon Bon Jovi all welcomed America's most beloved athletes from the 2012 London Olympics, and were all treated to Natrol and MRI products. The MRI Endurance Cycling Team continues to excel, and shared another victory as they dominated the podiums in the recent Merco Credit Union Cycling Classic and Surf City Cyclery Criterium. Last weekend, MRI and PROLAB had a major presence at the 25th Anniversary Arnold Fitness Convention, where Arnold Schwarzenegger himself was marveling at the muscles on the MRI and PROLAB athletes, and learning about the beneficial products these brands have to offer.

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Media Contact:

Jana Davidoff-Morrison, CW3PR for Natrol, Inc.