Natrol, LLC, one of the nation’s leading manufacturers of vitamins and supplements, is debuting three new products at Expo West including Natrol® Skin, Hair & Nails, Natrol®Biotin Plus and Natrol® Extra Strength Turmeric. The products will be available for review and order at booth #1705, in the main hall at Expo West 2016. To celebrate the new introductions and highlight product benefits, Natrol will offer complimentary, all-natural express manicures from 11 a.m. – 4 p.m. on Friday, March 11 and Saturday, March 12 to tradeshow attendees and media.

Skin, Hair & Nails and Biotin Plus are new additions to Natrol’s suite of beauty products. Focusing on skin health and vitality, both products are anchored with clinical strength lutein. Most beauty supplements available in the market do not include this essential nutrient for skin health. Lutein has been clinically shown to improve skin elasticity and hydration with the intake of 10mg per day. It helps protect the skin against visible signs of aging caused by the sun and exposure to the environment.

A soon-to-be beauty “must-have” Natrol Skin, Hair & Nails focuses on skin health by helping protect against free radicals and oxidative damage from pollution and harmful UV rays. The lutein ingredient helps by hydrating and improving skin elasticity to defy early stages of aging. In addition to the clinical strength lutein, the new product has a wealth of beauty nutrients such as 5000mcg biotin, an important B-vitamin that helps strengthen hair and nails, and complexion enhancing ingredients collagen and hyaluronic acid. To fully round out the quality and value of this product, vitamins A, C, D, B12, B6, and minerals copper and zinc, alpha-lipoic acid and horsetail have been added to help improve overall health of skin, hair and nails. Providing exceptional value, Natrol Skin, Hair & Nails provides the beauty blend in just one pill per day.

Natrol continues to concentrate focus on skin health by featuring 10 mg of lutein and 5000mcg of biotin in the new Natrol Biotin Plus. This beauty supplement helps revive hair, strengthen nails and hydrate skin.

Natrol Extra Strength Turmeric provides support for a normal healthy inflammation response, heart and joint health. Natrol Extra Strength Turmeric features CurcuWIN®, a proprietary form of curcumin that increases absorption of curcuminoids. CurcuWIN has been clinically shown to be absorbed 46 times more than 95 percent standardized curcumin extract. It has demonstrated longer sustained periods of curcuminoid availability at high levels of concentration that gives the body potent antioxidant protection for cellular health. Most commercially available forms of turmeric are not readily absorbed by the body and require large doses to be effective.

“Our new products are designed for on-the-go consumers who want to take control of their health. These high quality products enhance Natrol’s product portfolio by offering a wide range of support and solutions at an exceptional value,” said David Hilton, Director for Research & Development for Natrol, LLC.

In addition to these three new products, Natrol will be featuring its market-leading melatonin, a drugfree sleep aid and JuiceFestiv, a daily supplement duo that encapsulates 46 organic fruits and vegetables.

To schedule an appointment at Expo West and learn more about the products please contact Alexis Antoniadis at 310-752-4400 or aantoniadis@phelpsagency.com

About Natrol, LLC:
Under new ownership, Natrol® LLC, a subsidiary of Aurobindo Pharma USA Inc., is one of the nation’s leading manufacturers of vitamins and supplements. Established in 1980, Natrol produces the highest quality vitamins and supplements including herbs and botanicals, multivitamins, specialty and sports nutrition to proactively manage and maintain good health to meet modern lifestyles. All products are NSF certified and made in the USA with a guaranteed efficacy through the expiration date on every product. The Natrol family of brands includes Natrol, MRI, PROLAB, Laci Le Beau, NuHair, and Shen Min. Products are available in health food retailers and other online retailers. Natrol distributes products nationally as well as internationally in over 50 countries. Visit www.Natrol.com for more information.

Media Contact:

Annie Russell
Citizen Relations
Annie.Russell@citizenrelations.com
(949) 809-6776