Natrol®, the #1 Melatonin Brand in America*, Now Offers Sleep Help for Kids Just in Time for Back to School

Chatsworth, Calif. (August 21, 2019) –  Natrol LLC, the nation’s leading provider of the sleep supplement melatonin, announces the launch of Natrol Kids Melatonin – an effective, safe, drug-free and non-habit forming option to help children get the sleep they need.

As families transition from summer routines to back-to-school schedules, some children might find themselves struggling to get into a healthy sleep routine. Indeed, the National Sleep Foundation encourages adding healthy sleep to the list of back-to-school necessities, which is not always easy. While healthy, consistent sleep for kids is one of the most important factors in children’s development, sleep problems are increasing among youth, causing challenges including poor concentration, irritability, obesity, anxiety, and poor school performance.

Practicing pediatrician with a special interest in sleep and healthy lifestyle, Tanya Altmann, MD, says that in general children (ages 4 to 12) need 10 to 12 hours of sleep each night so they can function properly during the day. But, according to the CDC, six out of ten middle schoolers don’t get enough sleep each night. “And when children get fewer hours, especially over time, it builds up in the body as sleep deprivation that can affect growth, development, and the ability to learn at school,” said Altmann. “Sudden changes in routine, like going from a summer schedule back to school, can be highly disruptive and throw children off cycle. In those cases, in addition to good sleep hygiene routines, a low-dose melatonin supplement like new Natrol Kids Melatonin can help get kids back on track with their sleep– it’s what I recommend to my patients who may have some difficulty sleeping.”

Melatonin is naturally produced in the brain to guide our circadian rhythm, or sleep cycle. Darkness signals the brain to produce melatonin, telling our body it’s time to sleep. Melatonin levels stay elevated through the night until the sun comes up and light signals the brain to stop melatonin production. Changes in routine, seasonal time changes, strenuous activity or screen time before bed can disrupt melatonin production.

The new Natrol Kids Melatonin products are specially formulated for children to help them fall asleep faster and stay asleep longer. They are non-GMO, vegetarian and free of artificial colors, flavors, and preservatives. Kids Melatonin is recommended for children ages four and up, and come in two options:

  • Fast Dissolve: Natural strawberry-flavored fast-dissolving tablets are easy to take (no pills to swallow) and provide 1 mg of melatonin and 1 mg of calming lemon balm.
  • Gummies: Each yummy berry-flavored gummy provides 1 mg of melatonin and is non-GMO and 100% vegan (no animal gelatin here!).

“As a mom of three, I know how difficult it is when kids can’t sleep. That’s why we created Natrol Kids Melatonin,” said Michelle Baron, Director of Marketing at Natrol LLC. “As the #1 brand of melatonin^ and manufacturer of science-based, high-quality products, we wanted to give parents a solution they could be confident in so that the whole family – kids as well as adults – can experience the benefit of a Natrol Night.”

As the #1 Melatonin brand in America^, Natrol works with leading experts in sleep research to carefully develop their products to be safe and effective. To find out more about new Natrol Kids Melatonin and other Natrol products, please visit www.natrol.com. Natrol vitamins and supplements can be found in the vitamin aisle at retailers nationwide.

About Natrol LLC:

Born from a passion to improve human wellness worldwide, Natrol creates quality, innovative products that deliver positive health outcomes to help enhance everyone’s quality of life. Founded in 1980 by Elliott Balbert, Natrol has evolved over the past few decades into one of the most recognized brands in the Vitamin, Mineral and Supplement category. Natrol is the #1 brand of Melatonin and the #1 brand of 5-HTP, and a leader within four vital human health areas – Sleep, Brain Health, Mood & Stress and Beauty. Visit www.natrol.com for more information.

^Nielsen xAOC, 52 weeks ending 8/10/19

Media Contact:

Marcy Duvert
Marcy.Duvert@citizenrelations.com
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