About Natrol

Natrol® was born from a passion to improve human wellness worldwide. Initially founded in 1980 by Elliott Balbert as a cosmetics company, Natrol has evolved into a leader and one of the most recognized brands within the Vitamin, Mineral and Supplement category, with operations in over 60 countries worldwide.

Natrol is considered a pioneer in formulating food into medicinal supplements for better health and wellness, helping to form the Nutraceuticals industry. Nutraceuticals are food components—such as minerals, vitamins, amino acids, hormones, etc.—used for medicinal purposes.

Over the past four decades, Natrol has differentiated itself by developing quality, innovative products designed to help enhance everyone’s health and quality of life. We have never wavered from our focus.

For more information about Natrol LLC and its brands, click here.

Mission and Values

Natrol’s Mission

To empower our consumers in the U.S. and worldwide to “own your health” by committing to three core principles that will enable us to maintain our position as an industry leader:

Quality

Keeping an unwavering focus on excellence in product creation through a closely-monitored U.S. NSF-certified manufacturing facility with continuous product ingredient testing to ensure efficacy through expiration date.

Innovation

Continuing to combine science and nature through research & development to produce new and better products intended to improve consumer health and wellness outcomes, setting new gold standards throughout the VMS industry whenever possible.

Agility

Working closely with our distributor partners to be available promptly to help them meet their business goals, building strong relationships to establish trust and deliver excellent customer service.

Natrol Core Values