MRI’s Black Powder Ultra™ Levels Up to Become the Official Fuel for ‘Gam3rcon’

Avid Gamers and Enthusiasts to Power Up With Supplement at Premier Gaming Convention in San Diego, July 18-21

07/11/2013


An image of MRI Black Powder Ultra, the official fuel for Game3rCon, an annual convention that
honors the world of video games and interactive entertainment. (Graphic: Business Wire)

LOS ANGELES, CA, JULY 11, 2013 — MRI’s Black Powder Ultra™ – a nutrition supplement long appreciated by athletes but now also known as a champion gamer’s secret weapon to the survival of post-apocalyptic worlds and alien invasions – will be the official fuel for Gam3rCon, a premier gaming convention that celebrates the world of video games and interactive entertainment.

MRI Performance – a subsidiary-brand of Natrol, Inc. – created Black Powder Ultra for athletes of all performance levels, but the product is now also being recommended for video gamers so they can reach their next level of energy, sustain focus, and prolong their performance. “Gam3rCon is the perfect place to showcase what this revolutionary supplement can do,” said Grace Manzano, Director of Marketing, Sports Nutrition.

“The event is held the same weekend as the now notorious Comic-Con convention, and boasts 60 hours of intense gaming sessions and tournaments, so MRI is thrilled to help competitors power through their own epic battles,” Manzano said. “With Black Powder Ultra, they’ll notice that they’ve amped up their playability, and depending on the game, maybe even turned into high performance cyber-fighting machines!”

MRI will serve as a major sponsor at Gam3rCon, where 4,000+ gamers are expected to walk and play through the MRI Black Powder Ultra Video Game Arena. Tournament participants will be given samples of the powerful supplement, and finalists will wear Black Powder Ultra T-shirts and gear. MRI’s booth will be located inside the arena in the middle of 40 plus Xbox, PlayStation, Wii and PC consoles. All attendees of Gam3rCon are invited to sample Black Powder Ultra and learn more why this delicious energy and mental focus drink is a gamer’s new best friend!

Gam3rCon founder Brian Bielawski said, “As soon as MRI came on board as a title sponsor, I started drinking Black Powder Ultra. I noticed immediate benefits in my workouts, and I was able to focus better while gaming for longer periods of time. And the best part of all, I love how it tastes! I’d rather sip on this than any other drink out there. I am very much looking forward to introducing Black Powder Ultra to the gaming community at Gam3rCon.”

Gam3rCon pays homage to the earliest traditions of dice and cards to the latest innovations in digital gaming experiences. It has become the destination for gaming enthusiasts in the last four years. The event will be held in proximity to the Comic Con Convention, from 2 p.m. to 2 a.m., Thursday, July 18 through Sunday, July 21 at 10th Avenue Theatre and Arts Centre, 930 10th Ave., San Diego.

Just prior to Gam3rCon, MRI will sponsor the Concrete Hero event (www.concretehero.org), an ultimate urban obstacle challenge. The event benefits AIDS Project Los Angeles on Sunday, July 14, and thousands of people are expected to participate in the 5-mile competitive challenge in Downtown LA. Participants will have the chance to sample both Black Powder Ultra and E02 EDGE, to enhance their performance during training and on race day.

Black Powder Ultra is currently available at GNC, the Vitamin Shoppe, www.mri-performance.com/ and www.bodybuilding.com. Flavors come in watermelon, blue raspberry, black cherry bomb and fruit punch.

For more information on MRI Black Powder Ultra’s Gaming Benefits, please visit www.noordinaryhero.com.

You can follow Black Powder Ultra on Twitter, https://twitter.com/MRI_BPUltra and also like it on Facebook https://www.facebook.com/BlackPowderUltra.

For more information on Natrol, please visit www.natrol.com.

About MRI

Medical Research Institute (MRI) was founded in 1997 to develop nutraceuticals that combine novel active ingredients with cutting edge delivery technology, to create the safest and most advanced performance products on the planet. MRI continues to push the limits of nutraceutical technology by providing exciting technology advancements in a growing number of product categories. MRI products only make it to the shelf if they have been shown to help alter human metabolism and affect positive transformations in body composition and athletic performance.

Most importantly, all MRI products hold high industry leading standards for quality and safety. Products are manufactured at audited facilities that adhere to the FDA’s Good Manufacturing Practices guidelines. All products pass tests for ingredient purity and integrity. MRI has relationships with NSF and the Banned Substances Control Group, non-profit agencies that test random lots of certain products and/or certify their manufacturing facilities.

All trademarks are the property of their respective owners.

Media Contact:

CW3PR for Natrol, Inc.
Jana Davidoff-Morrison, 323-476-1050
jana@cw3pr.com