MRI Performance, Prolab and Natrol to Unveil Largest Presence Yet at the 2013 Arnold Sports Festival, the Largest Multi-Sport Event in the Country

Athletes will Share Fitness Tips & Advice as part of a new 25th Anniversary Sponsorship Platform; Exciting New Products will be Distributed to Attendees in March

02/25/2013

LOS ANGELES, CA , FEBRUARY 25, 2013 — MRI Performance – the leader in innovative sports nutrition products – will be surrounded by more than 175,000 fitness enthusiasts and professional athletes at the Arnold Sports Festival this March, the largest multi-sport event in the country. Having attended for over 11 years, this year marks MRI's first as a major title sponsor.

MRI is a subsidiary-brand of Natrol, Inc., a global leader in the nutrition industry and trusted manufacturer and marketer of superior quality supplements. Natrol, Inc.’s family of brands also includes: Natrol, PROLAB, NuHair, Shen Min, and Laci Le Beau. MRI will share a booth (#545-549 and #644-648) with PROLAB and Natrol inside the Greater Columbus Convention Center’s Main Hall in Columbus, Ohio.

“This year, we will have our most prominent presence at the Arnold Sports Festival, one of our favorites to attend as we love educating and being surrounded and inspired by people who are truly passionate about sports fitness,” said Grace Manzano, Director of Marketing, Sports Nutrition. “We will be live sampling MRI’s popular new NO2 Black Full Cycle, Black Powder Ultra, as well as EO2 Edge, our new non-stimulant pre-training formula. Those three products comprise a significant trio of new best sellers engineered to enhance workout proficiency, endurance, and drive peak performance.”

The team of MRI athletes will also be available to meet their fans and share tips and advice. Expected to attend are: Kyle Clarke, Charles Fuller, Nick Bolton, Maribel Burgos, Emily Nicholson, Sue Knott, Jessica Clay, Jeremy Scott, Thanh Le, Malcolm Marshall, Moji Oluwa, and Kayla Deuley. In addition to free samples, there will be a $500 prize pack of Natrol, MRI, and PROLAB products awarded. A lucky winner will be randomly chosen at the end of each day, and other surprises will occur throughout the weekend.

The Arnold Sports Festival, co-produced by former California Governor Arnold Schwarzenegger, will be held from March 1-3. Each year, 18,000 athletes compete in more than 45 sports and events, including 12 Olympic sports. At the heart of the festival is the Arnold Fitness EXPO, which features 700 booths and the EXPO stage hosts the Arnold Strongman Classic and prejudging for the Ms. International, Fitness International and Figure International competitions.

For more information on MRI, please visit www.mri-performance.com.
For more information on PROLAB, please visit www.prolab.com.
For more information on Natrol, please visit www.natrol.com.

About MRI

Medical Research Institute (MRI) was founded in 1997 to develop nutraceuticals that combine novel active ingredients with cutting edge delivery technology, to create the safest and most advanced performance products on the planet. MRI continues to push the limits of nutraceutical technology by providing exciting technology advancements in a growing number of product categories. MRI products only make it to the shelf if they have been shown to help alter human metabolism and affect positive transformations in body composition and athletic performance.

Most importantly, all MRI products hold high industry leading standards for quality and safety. Products are manufactured at audited facilities that adhere to the FDA’s Good Manufacturing Practices guidelines. All products pass tests for ingredient purity and integrity.

Media Contact:

Jana Davidoff-Morrison, CW3PR for Natrol, Inc.
jana@cw3pr.com