Natrol's New “Quest” Helps Solve the Dietary Supplement Puzzle

16/Apr/2008

Natrol’s New “Quest To Be Your Best” Integrated Marketing Campaign Re-Brands The Company As An Educational, Informative Resource On Dietary Supplements

Award-Winning Design Firm, The Black Box Studio, Created Natrol’s New Web Site And Complementary Collateral Featuring A Consumer-Friendly “Quest To Be Your Best” Quiz

CHATSWORTH, CA; April 16, 2008 — With a plethora of information available about nutritional supplements, both credible and not, many consumers may be more confused than ever regarding what supplements they should be taking…not to mention, how, when, and why.

As a trusted provider with a twenty-five-year history of offering high-quality nutraceuticals, including clinically tested and science-based products, Natrol is on a mission to educate consumers about natural solutions that can support physical and mental health issues related to aging, gender, and specific conditions. To further this mission, Natrol, Inc. -- a premier marketer, manufacturer, and distributor of nationally branded nutritional products -- has launched a new branding campaign, designed to provide consumers with credible information on dietary supplements, as well as customized solutions to help consumers improve their health and well being.

Based on a “personal quest” theme, Natrol’s new integrated marketing campaign repositions the brand as an educational resource for consumers, and even for retailers, healthcare providers, media, and other interested audiences. In creating the campaign, Natrol enlisted the talents of the award-winning design firm The Black Box Studio.

Central to Natrol’s Quest campaign is the re-design of its Web site (www.Natrol.com), featuring a new, interactive consumer quiz, called Begin The Quest To Be Your Best. Consumers seeking health information online can take Natrol’s Quest To Be Your Best quiz that asks some quick questions in the following seven categories: digestive health, heart health, immune health, mood (anti-stress) health, healthy joints, healthy sleep, and healthy weight. With a simple three-step process that takes mere minutes, consumers who take the quiz will receive valuable information about products that can help them be their very best.

According to Wayne M. Bos, Natrol’s President and CEO, “Many people want to be proactive about their health…that’s why Natrol launched The Quest To Be Your Best campaign to help empower consumers in making decisions related to their physical and mental well-being. So far, the reaction to Natrol’s Quest campaign has been very positive, and Natrol.com is receiving more visitors who are taking the new online quiz.”

In addition to the Quest quiz, Natrol’s new campaign includes the following elements:

  • Informative Icons – The Black Box Studio re-designed Natrol’s on-pack icons to help consumers more easily identify the product’s health category, such as digestive health, heart health, immune health, mood (anti-stress) health, healthy joints, healthy sleep, and healthy weight;
  • Creative Collateral – Natrol’s new print pieces, produced by The Black Box Studio, include brand and product advertisements, coupons (FSIs) offering consumer discounts, brochures for retailers and for direct mail to consumers (via Natrol’s Nutrition Club members), sell sheets for Natrol’s distributors and sales representatives, and in-store displays and merchandising tools such as “shelf talkers” for retailers; and,
  • “Planet-Friendly” Packaging – Natrol will soon announce plans for the next step in its re-branding campaign--new environmentally sound packaging innovations for all products across the Natrol brand.

For more information on Natrol, interested persons can go to www.Natrol.com, or call 1-800-2-NATROL (1-800-262-8765). For more information on The Black Box Studio, call 916.601.2363 or visit www.TheBlackBoxStudio.com.

About The Black Box Studio
 The Black Box Studio is a creative boutique specializing in unique solutions through branding, print, packaging, interactive, and broadcast media. In addition to working with Natrol, senior staff members have worked with clients such as Blue Diamond, Budweiser, Clorox, Hidden Valley Ranch, Verve/Universal Music Group, Wienerschnitzel, and other leading brands.

About Natrol – Nourishing the Potential of Mind and BodySM
Natrol, Inc., headquartered in Chatsworth, CA, is a wholly owned subsidiary of Plethico Pharmaceuticals Limited. Plethico Pharmaceuticals Limited (BSE: 532739.BO: PLETHICO), an herbal/nutraceutical-focused Indian Company, engages in the manufacture, marketing, and distribution of pharmaceutical and allied healthcare products in India and internationally.

Natrol, Inc. has a portfolio of health and wellness brands representing quality nutritional supplements, functional herbal teas, and sports nutrition products. Established in 1980, Natrol’s portfolio of brands includes: Natrol®, MRI, Prolab®, BioSil™, Laci Le Beau®, Promensil®, Trinovin®, Nu Hair®, and Shen Min®. The company also manufactures supplements for its own brands and on behalf of third parties.

Natrol distributes products nationally through more than 54,000 retailers, as well as internationally in over 40 other countries through distribution partners and subsidiaries in the UK and Hong Kong. For more information, call 1.800.2NATROL (1.800.262.8765) or visit www.Natrol.com.

Media Contact:
Stacy Taylor for Natrol, Inc.
Taylor Public Relations (TPR)
714-791-0848
Email: Stacy@TaylorPublicRelations.com